Cilly 饮料罐包装 by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2021
Cilly 饮料罐包装
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #110699The Design
About Cilly 饮料罐包装
Cilly是一款针对年轻消费者的刺梨果汁包装设计。该果汁旨在于用餐过程中清爽口腔，同时提供健康营养的选择。容器采用铝罐，容量为245毫升，罐身长65毫米、宽65毫米、高95毫米。图形设计将涂鸦风格与波普艺术相融合，品牌名称置于抽象的果汁飞溅效果之中。明亮的对比色赋予罐体年轻时尚的外观。
The Recognition
About the A' Design Award 铜奖
Cilly 饮料罐包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Cilly 饮料罐包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Cilly 饮料罐包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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