设计师 Lara Wilkin 的作品 Lazarus Effekt 活动插画荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Lazarus Effekt 活动插画

设计师： Lara Wilkin

客户: Lara Wilkin

平面类别A' Design Award 铜奖获奖者

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验证 #111279 的获奖状态

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设计作品

关于 Lazarus Effekt 活动插画

《拉撒路效应》是一套为围绕"拉撒路效应"展开的跨媒体公众意识宣传活动而创作的插画作品。拉撒路效应这一术语由古生物学家大卫·雅布隆斯基提出,用以描述曾被认为已消失或灭绝的生命形式被重新发现的现象。这组插画描绘了那些失而复现的动植物。每一个形象均以黑白矢量图形绘制而成,细节丰富,观者驻足愈久,愈能发现更多妙趣。大幅印刷品充当着视觉主线,将海报、传单、横幅与信息图表串联为一个整体。

荣誉认可

关于A' Design Award 铜奖

Lazarus Effekt 活动插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lazarus Effekt 活动插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lazarus Effekt 活动插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
尺寸与包装: main illustration 32000 mm / 23428 mm
标签: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
生产技术: Drawn layout and adobe illustrator vectors
设计挑战: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
研究: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
灵感: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
项目周期: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
操作流程: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
团队成员: Lara Wilkin
图片版权: Lara Wilkin