Beltur Go 食品包装

设计师： Musa Celik

客户: Beltur

包装类别A' Design Award 铁奖获奖者

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设计作品

关于 Beltur Go 食品包装

Beltur Go 是一套专为大型城市公园场景设计的食品与饮料包装系列。食品盒可稳固地放置在饮料杯上，吸管穿过food盒预留孔位，使用者仅需单手即可同时握持食物与饮品。盒体上设有可展开的小型折叠区域，用于盛放酱料。食品盒亦可单独使用，叉子可置于盒盖之上。所有部件均采用350克布里斯托卡纸并以胶版印刷工艺制作，以纸质材料替代塑料，从而减少塑料废弃物。每套包装以平板形态出厂，便于储存与运输。

荣誉认可

关于A' Design Award 铁奖

Beltur Go 食品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Beltur Go 食品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Beltur Go 食品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
尺寸与包装: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
标签: Snack, Take Away, Food Box, On The Go
生产技术: All packaging was produced using 350 grams of American Bristol paper using offset printing.
设计挑战: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
研究: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
灵感: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
项目周期: The project took place between June 2020 and August 2020 in Istanbul.
操作流程: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
团队成员: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
图片版权: All photos taken by Musa Çelik.