BSTN Raffle 运动鞋盒 by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 广告、营销与传播设计 Competition Category.

银广告· 2021

BSTN Raffle 运动鞋盒

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award 银奖 Winner in 广告 Category

41,835

Verified Award Winner

Verify Award Status for #112712

立即发现 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BSTN Raffle 运动鞋盒

任务是为耐克鞋设计和制作可动人偶。由于这款鞋结合了白色蛇皮设计和亮绿色元素，很明显这个动作人物将是一名柔术师。设计师们在很短的时间内就将人物素描和优化为著名动作英雄风格的动作人物。然后他们设计了一个带有故事的小漫画，并用高质量的包装用 3D 打印制作了这个人物。

The Recognition

About the A' Design Award 银奖

BSTN Raffle 运动鞋盒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计BSTN Raffle 运动鞋盒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。BSTN Raffle 运动鞋盒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging: Hero: 30cm
Box : 40cm
Tags: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology: 3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge: Timetable from idea to delevering: 6 Weeks
Research: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members: Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits: Copyright by Brainartist, Nike and BSTN.