Target 活动和销售支持 by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 广告、营销与传播设计 Competition Category.

银广告· 2021

Target 活动和销售支持

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award 银奖 Winner in 广告 Category

37,695

Verified Award Winner

Verify Award Status for #112715

立即发现 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Target 活动和销售支持

2020 年，Brainartist 为客户 Steitz Secura 发起跨媒体活动以获取新客户：以高度个性化的信息作为目标海报活动，尽可能靠近潜在客户的大门，并使用来自当前收藏。收件人在与销售人员预约时会收到匹配的对方。该活动的目的是让 Steitz Secura 和“匹配”公司成为完美的一对。 Brainartist 开发了完整的非常成功的活动。

The Recognition

About the A' Design Award 银奖

Target 活动和销售支持是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Target 活动和销售支持将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Target 活动和销售支持是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
Tags: Target Campain, Out of home, Mailing, Campaing design, strategy
Inspiration: in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
Patents: Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020

We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.

is in Documents.
Image Credits: Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden