Changle 酒类包装

设计师： Hai Xia Huang

客户: Yuto Group

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #116260 的获奖状态

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色彩

设计作品

关于 Changle 酒类包装

"长乐"是一款中国养生酒的包装设计。外盒采用瓦楞纸制作,运输时可折叠平放,到灌装厂后能够快速组装成型。折叠式结构节省了运输空间与成本。图形描绘了一株向上向外生长的常青树,并配以灵芝台、仙鹤与南山意象,画面中还融入了龙眼、枸杞与白芷等元素。整体采用淡雅复古色调。包装盒尺寸为100×100×270毫米,可容纳一瓶500毫升装酒品。

荣誉认可

关于A' Design Award 铁奖

Changle 酒类包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Changle 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Changle 酒类包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
尺寸与包装: Box：100mmx100mmx270mm
Bottle：500ml
标签: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
生产技术: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
设计挑战: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
研究: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
灵感: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
项目周期: The project done within 1 months in Shenzhen.
操作流程: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
团队成员: Designer:Huang Hai xia, Art direction:Li Yu Chun