Jincaitou 白酒包装

设计师： Yiyang Liu

客户: Gui Brewery Co., Ltd.

包装类别A' Design Award 银奖获奖者

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关于 Jincaitou 白酒包装

锦彩头是一系列中国白酒的包装设计。瓶盖采用食品级材料制成，其纹样将现代烫印工艺与传统珐琅技艺相结合。包装正面呈现舞狮、玉如意与喜鹊三种在中国文化中寓意吉祥的图案；背面则以绘画形式展现酿酒工艺流程，从投料、蒸煮到发酵、蒸馏，一一呈现。包装尺寸为105×105×260毫米，采用现代生产工艺，有效控制了成本。

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关于A' Design Award 银奖

Jincaitou 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jincaitou 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jincaitou 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
尺寸与包装: Width 105mm x Depth 105mm x Height 260mm
标签: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
生产技术: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
设计挑战: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
研究: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
灵感: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
项目周期: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
操作流程: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
团队成员: Yiyang Liu