Game Fuel 饮料包装 by PepsiCo Design and Innovation

Game Fuel 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2021

Game Fuel 饮料包装

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 金奖 Winner in 包装 Category

30,333

Verified Award Winner

Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel 饮料包装

Game Fuel 是为俄罗斯 Adrenaline Rush 品牌打造的特别版能量饮料包装，设计以游戏与电子竞技文化为主题。罐身上醒目的 A 字标识被转化为一道色彩绚丽的传送门，引领消费者进入全新的游戏世界，营造出层层深入的沉浸感。该设计从包装延伸至更广泛的品牌体验之中。其明确的创作意图在于打破外界对游戏群体的刻板印象，为玩家注入能量与自信，助力其在赛场上出色发挥。

The Recognition

About the A' Design Award 金奖

Game Fuel 饮料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Game Fuel 饮料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Game Fuel 饮料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release