Lays Signature 快闪品牌体验 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 活动与事件设计 Competition Category.
金活动· 2021
Lays Signature 快闪品牌体验
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 金奖 Winner in 活动 Category
Verified Award Winner
Verify Award Status for #118889The Design
About Lays Signature 快闪品牌体验
乐事Signature是一场围绕薯片打造的快闪品牌体验活动。该体验设置于高端零售商内的临时场地,以一处调制风味薯片吧台作为小型舞台。观众在现场观赏一场表演,独特口味的薯片在他们眼前被手工调制而成。这种戏剧化、多感官的呈现形式,重新定义了薯片的供应、品尝与分享方式。其意图在于吸引那些看重真实体验与社交分享的年轻消费者。首场活动在连卡佛百货公司举行。
The Recognition
About the A' Design Award 金奖
Lays Signature 快闪品牌体验是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Lays Signature 快闪品牌体验将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Lays Signature 快闪品牌体验激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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