LIFEWTR S8 Unconventional Canvas 瓶装水包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 包装设计 Competition Category.
金包装· 2021
LIFEWTR S8 Unconventional Canvas 瓶装水包装
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 金奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #118895The Design
About LIFEWTR S8 Unconventional Canvas 瓶装水包装
LIFEWTR 第八系列"非常规画布"是为高端饮用水品牌打造的瓶装包装设计。瓶身标签成为新兴艺术家的创作画布，让包装既是水分的来源，也是灵感的来源。第八系列呈现了三位艺术家在绘画、雕塑及纸上作品领域的创作，其中包括对"另一种历史"的探索——在这些叙事中，有色人种女性被纳入文化语境之中。这些艺术作品贯穿于品牌传播、店内陈列及现场活动之中，让参与的艺术家获得全球范围的关注。
The Recognition
About the A' Design Award 金奖
LIFEWTR S8 Unconventional Canvas 瓶装水包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计LIFEWTR S8 Unconventional Canvas 瓶装水包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。LIFEWTR S8 Unconventional Canvas 瓶装水包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
- Tags
- Packaging, Beverage
- Inspiration
- LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
- Team Members
- PepsiCo Design & Innovation
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