Mijia Toothbrush 包装 by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2021

Mijia Toothbrush 包装

by Xiaomi

Client: Xiaomi

A' Design Award 铁奖 Winner in 包装 Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush 包装

米家牙刷礼盒是为一款电动牙刷套装打造的礼品包装。外盒的造型与色彩取自内部产品本身。淡蓝色的浅浮雕覆盖于盒面之上，延续了牙刷柔和的线条语言。图案之上叠印两道高亮UV线条，增添层次感，凸显产品优雅的工业设计。淡蓝色调与产品色彩相呼应，使整个包装呈现出统一的视觉观感。凸起的图形令盒面更具立体感，也让这款礼盒套装在卖场中脱颖而出。

The Recognition

About the A' Design Award 铁奖

Mijia Toothbrush 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mijia Toothbrush 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mijia Toothbrush 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang