Evervess Soda Water 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2021
Evervess Soda Water 饮料包装
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water 饮料包装
Evervess苏打水是一系列碳酸苏打水与汤力水的包装设计。该品牌拥有近八十年的传承底蕴，此次视觉识别系统全面焕新，以统一的形象进入中国市场。原有设计显得厚重，且传递出放纵享乐的意味，因此包装经过简化处理，以传达轻盈畅爽的气泡口感。以黑色与青绿色构成的极简图形元素描绘出喷泉造型，象征着活力、清爽与焕新。该系列饮品既可用于调制鸡尾酒，亦可单独饮用。
The Recognition
About the A' Design Award 铁奖
Evervess Soda Water 饮料包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Evervess Soda Water 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Evervess Soda Water 饮料包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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