Pepsi Culture Can Series 饮料罐包装 by PepsiCo Design and Innovation

Pepsi Culture Can Series 饮料罐包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2021

Pepsi Culture Can Series 饮料罐包装

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 金奖 Winner in 包装 Category

48,331

Verified Award Winner

Verify Award Status for #118919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Can Series 饮料罐包装

百事文化罐系列是一套限量版饮料罐包装项目。该系列将超本地化的设计应用于全球各地市场销售的罐装产品，共创作了40余款独特设计，并在10多个国家和地区落地推广。每款设计均汲取当地文化元素，涵盖symbols符号、美食、影像、音乐与建筑等。其核心理念是"全球视野，本土行动"。百事文化罐系列致力于礼赞各地市场的精神风貌、文化底蕴与社群活力。

The Recognition

About the A' Design Award 金奖

Pepsi Culture Can Series 饮料罐包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi Culture Can Series 饮料罐包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi Culture Can Series 饮料罐包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tags: Packaging, Beverage
Inspiration: Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Team Members: PepsiCo Design & Innovation

Read the Press Release