PepsiCo Design and Innovation 的作品 Pepsi New Year 2020 饮料包装

设计师 PepsiCo Design and Innovation 的作品 Pepsi New Year 2020 饮料包装荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Pepsi New Year 2020 饮料包装

设计师： PepsiCo Design and Innovation

客户: PepsiCo Design & Innovation

包装类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #118921 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Pepsi New Year 2020 饮料包装

百事新年2020是为俄罗斯新年季推出的一套限量版饮料罐。每一款罐身都采用定制字体，并印有取材于当地文化、幽默与传统的简短话语。这些话语语气亲切个人化，消费者可以挑选最贴合自己心境的那一款。系列共用的话题标签意为"如果……就来瓶百事"，鼓励人们在社交媒体上互动。灵活的设计方式使该概念能够适配其他本地市场，让新年庆祝更具延展性与个性化。

荣誉认可

关于A' Design Award 金奖

Pepsi New Year 2020 饮料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi New Year 2020 饮料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi New Year 2020 饮料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
标签: Packaging, Beverage
灵感: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
团队成员: PepsiCo Design & Innovation

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