Pepsi Mom Handworks 饮料罐包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2021
Pepsi Mom Handworks 饮料罐包装
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #118930The Design
About Pepsi Mom Handworks 饮料罐包装
百事"母亲手作"是一款饮料罐限量版包装系列。该系列旨在庆祝百事公司与中国妇女发展基金会"母亲手工坊"合作项目的携手合作。此次合作始于2019年"把乐带回家"春节营销活动。三款收藏罐通过三种不同的地方刺绣风格呈现中国文化遗产。该设计推广了合作项目的手工艺作品，体现了对本土文化的关注与承诺。
The Recognition
About the A' Design Award 银奖
Pepsi Mom Handworks 饮料罐包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pepsi Mom Handworks 饮料罐包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pepsi Mom Handworks 饮料罐包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCos collaboration with China Womens Development Foundations, MOM HANDWORKS Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
- Tags
- Packaging, Beverage
- Inspiration
- The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi and the commitment it has to local relevancy.
- Team Members
- PepsiCo Design & Innovation
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