Pepsi X SHFW 饮料罐 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2021
Pepsi X SHFW 饮料罐
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW 饮料罐
Pepsi X SHFW 是为 2020 春夏上海时装周打造并在中国发行的限量版饮料罐。该罐身设计是为同一活动开发的整套视觉识别系统的组成部分。本季"知觉与源起"的主题引领了整体设计，体现出对多元视角的探索。取材于有机形态与玻璃元素的造型在立体空间中相互交融，最终将百事黑罐的品牌精神与活动中呈现的时装设计师们风格各异的作品紧密相连。
The Recognition
About the A' Design Award 银奖
Pepsi X SHFW 饮料罐是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pepsi X SHFW 饮料罐将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pepsi X SHFW 饮料罐是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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