Tazo Refresh 饮料包装 by PepsiCo Design and Innovation

Tazo Refresh 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Tazo Refresh 饮料包装

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 银奖 Winner in 包装 Category

33,801

Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh 饮料包装

Tazo Refresh 是一系列即饮高端冰茶的包装设计。该系列基于品牌三款经典风味打造，分别名为 Zen（禅）、Awake（唤醒）和 Passion（激情）。这些茶饮通过有机认证，不含人工色素或甜味剂。包装提供 12 盎司单人份和 42 盎司多人份两种瓶型，瓶身采用 100% 消费后回收塑料制成。设计以浓烈的原料色彩搭配白色，在货架上清晰传达每一款清新风味。该设计旨在留住现有消费者，同时吸引更具探索精神的受众。

The Recognition

About the A' Design Award 银奖

Tazo Refresh 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tazo Refresh 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tazo Refresh 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release