Lavinia 护肤品包装 by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Lavinia 护肤品包装

by Zi Huai Shen

Client: Lavinia

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #119838

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Colors

The Design

About Lavinia 护肤品包装

Lavinia 是一系列以植物萃取与生物医学研究为基础的天然护肤产品的包装设计。该名称源自古罗马的一位公主，寓意高贵、优雅、智慧、坚韧与纯净。标志中的字母 A 融入植物图形元素，传达出草本的生命力与专业的自信。V 形标记呈现出一株生长中的植物，强化了整体视觉识别。该套装包含一只 170 × 50 毫米的玻璃瓶、一枚吊牌、一张包装纸以及一个 50 × 50 × 170 毫米的包装盒。

The Recognition

About the A' Design Award 铜奖

Lavinia 护肤品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lavinia 护肤品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lavinia 护肤品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020