FM993 30th 周年纪念标志 by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2021
FM993 30th 周年纪念标志
Client: Lance Design
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #119938The Design
About FM993 30th 周年纪念标志
FM993 30th 是为广东广播电视台音乐之声993频率三十周年打造的周年纪念标志。设计以电波信号作为主要视觉元素,通过正负形手法将数字"993"与"30"融入电波图形之中。构图汲取声波、流星雨、五线谱与放射状烟花的意象。标志主体采用金属材质制作,亦可选用亚克力。正面观看时标识清晰可辨,侧面观看则呈现为半圆形的多层次浮雕效果。
The Recognition
About the A' Design Award 铜奖
FM993 30th 周年纪念标志是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计FM993 30th 周年纪念标志将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。FM993 30th 周年纪念标志出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Dimensions & Packaging
- 250*20mm, 50*50mm, 120*80mm
- Tags
- Visual communication design, logo design, radio station, music, meteor, airwaves
- Production Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Design Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Project Duration
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Operation Flow
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
- Team Members
- Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng
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