Let Parents Stay 字体设计 by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2021

Let Parents Stay 字体设计

by Yu Chen

Client: Hubei University of Technology

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay 字体设计

《让父母留下》是一款以传统汉绣为基础的字体设计,旨在为一个贫困村庄提供帮助。金岭村有两千多名因父母外出务工而留守的儿童,当地许多村民都精通汉绣技艺。由于纹样百年来几乎没有变化,当地的绣品销路不佳。该项目将经典汉绣元素加以抽象与重构,转化为现代字形,再由当地绣娘手工绣制而成。其目的在于创造收入来源,并以现代视觉语言传承这项传统手工艺。

The Recognition

About the A' Design Award 铜奖

Let Parents Stay 字体设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Let Parents Stay 字体设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Let Parents Stay 字体设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen