Radailiai 视觉识别系统 by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2021

Radailiai 视觉识别系统

by Stand Up Team

Client: Stand UP

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #120415

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Radailiai 视觉识别系统

Radailiai 是为一座庄园及恐龙公园打造的视觉识别系统。庄园标志的上半部分呈现出风格化的拱门局部、斜线纹样以及水波母题;下半部分则以相似的水纹母题搭配风格化的恐龙形象。更换文字并将六边形图标旋转180度,即形成恐龙公园的标志——恐龙居上,倒置的房屋在下。深绿与玫瑰金的配色将两个世界联结在一起。该识别系统应用于名片、海报、信封与礼品袋等多种载体。

The Recognition

About the A' Design Award 银奖

Radailiai 视觉识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Radailiai 视觉识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Radailiai 视觉识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine