Ballantines 17 礼品包装 by Li-Shang Printing Co., Ltd

Ballantines 17 礼品包装 by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Ballantines 17 礼品包装

by Li-Shang Printing Co., Ltd

Client: Li-Shang Printing Co., Ltd

A' Design Award 银奖 Winner in 包装 Category

22,909

Verified Award Winner

Verify Award Status for #120433

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ballantines 17 礼品包装

百龄坛17年是一款为调和型威士忌打造的礼品包装设计。硬质礼盒采用银箔纸UV胶印工艺，搭配金色与蓝色专色印刷及压凸logo。盒体下方的传送带机构可在盒盖翻开的同时升起一座书形展台，将酒瓶呈现于金色舞台之上。沿着展台通道印制的烫金文字记录着历年获奖年份。盒盖前端配置了以软木塞封装的香料与风味样品。整体布局引导观者先观其形，再闻其香，终品其味。

The Recognition

About the A' Design Award 银奖

Ballantines 17 礼品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ballantines 17 礼品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ballantines 17 礼品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions & Packaging: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tags: whisky, packaging, liquor packaging, creative packaging
Production Technology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Design Challenge: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Research: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiration: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Project Duration: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operation Flow: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Team Members: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Image Credits: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.