Designers Brasileiros 品牌标识 by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 平面、插画与视觉传达设计 Competition Category.
金平面· 2021
Designers Brasileiros 品牌标识
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
A' Design Award 金奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #121119The Design
About Designers Brasileiros 品牌标识
Designers Brasileiros 网站的品牌由字母 D 形状的面板组成，该面板由几何块组成，这些几何块组合在一起并代表设计专业。这些碎片是从巴西国旗中提取的形状，也形成了字母 B 和巨嘴鸟。巨嘴鸟的定义是，它是巴西动物群中最大的种子传播者之一，也是热带森林形成的原因之一。因此，对于该品牌来说，巨嘴鸟传播种子在概念上象征着知识的传播，这也是网站的目的。
The Recognition
About the A' Design Award 金奖
Designers Brasileiros 品牌标识是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Designers Brasileiros 品牌标识将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Designers Brasileiros 品牌标识激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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