Manuela Bonnet 的作品 Africolor Festival 音乐节视觉识别系统

设计师 Manuela Bonnet 的作品 Africolor Festival 音乐节视觉识别系统荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Africolor Festival 音乐节视觉识别系统

设计师： Manuela Bonnet

客户: Africolor

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设计作品

关于 Africolor Festival 音乐节视觉识别系统

Africolor 音乐节是为巴黎一场音乐节三十周年特别版打造的视觉识别系统。设计以"共鸣"为核心理念，寓意音乐节的回响跨越时间与国界，绵延不绝。字体设计以巧妙的排版游戏切割并重复标题字母，营造出充满活力的节奏感。整体识别系统清晰、直接、色彩明快而洋溢欢愉。海报以红、绿两种对比强烈的版本呈现。同一视觉体系延展应用于宣传册、传单、地铁海报、横幅、帆布袋及社交媒体发布内容之中。

荣誉认可

关于A' Design Award 铜奖

Africolor Festival 音乐节视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Africolor Festival 音乐节视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Africolor Festival 音乐节视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
尺寸与包装: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
标签: #musicfestival #africolor #graphicdesign #typography #visualidentity
生产技术: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
灵感: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
项目周期: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
图片版权: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet