设计师 Jeffery Fulton 的作品 Clarity 企业形象识别荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Clarity 企业形象识别

设计师： Jeffery Fulton

客户: Clarity Innovations

平面类别A' Design Award 铜奖获奖者

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关于 Clarity 企业形象识别

Clarity 是为一家科技公司设计的企业形象识别系统。标志将编程中常用的两个符号结合起来，置于象征前进态势的三角形之中。深蓝色调传达信任感，明亮的蓝色则指向科技属性。字体选用 Neo Sans，因其现代感十足的外观，与标志的圆角形态相得益彰。设计摒弃了渐变与抽象形态，整套识别系统依托简洁的几何形状与编程字符构建。该形象识别亦应用于企业周边产品之上。

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关于A' Design Award 铜奖

Clarity 企业形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Clarity 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Clarity 企业形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
灵感: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
团队成员: Jeffery Fulton
Zoe Rogers

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