设计师 Vu Agency 的作品 From Caudat 咖啡包装 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2021
From Caudat 咖啡包装
设计师： Vu Agency
客户: From CauDat
包装类别A' Design Award 铜奖获奖者
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验证 #122819 的获奖状态设计作品
关于 From Caudat 咖啡包装
From Caudat 是一套咖啡包装系统，提供一公斤、500克与250克三种规格。设计摒弃了常见的咖啡豆图像，改以取材自古代文明与萨摩亚纹身艺术的图形吉祥物。黄与黑以恰当的比例搭配，营造出对比效果又不会造成视觉上的不适。留白让版面清晰、易于阅读。包装采用胶印与柔版印刷工艺，印制于纸张、铝箔及塑料薄膜之上。其目标是打造一款令人过目难忘、并且易于向他人描述的咖啡包装。
荣誉认可
关于A' Design Award 铜奖
From Caudat 咖啡包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计From Caudat 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。From Caudat 咖啡包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - 尺寸与包装
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - 标签
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- 生产技术
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- 设计挑战
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- 研究
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- 灵感
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - 项目周期
- 2020 - Ho Chi Minh City, Vietnam
- 操作流程
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- 团队成员
- Vu agency
- 图片版权
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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