Kairi Murakami 品牌形象重塑设计 by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2021
Kairi Murakami 品牌形象重塑设计
Client: Iki Retreat Kairi Murakami
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #125764The Design
About Kairi Murakami 品牌形象重塑设计
「海里村上」是为日本长崎县壹岐岛上一家酒店打造的品牌形象重塑设计。标志以酒店名称中出现的汉字「壹」为灵感,其字形呈现为一道水平横线。这条横线同时唤起了汤本湾的景致——那是宾客抵达时映入眼帘的第一道风景。标志由直线与圆形构成,传达出震撼而令人难忘的景观意象。色彩运用了令人联想到黄昏落日的渐变效果。该视觉识别系统应用于大堂标识、名片与信纸等物料之上,将酒店呈现为宾客的第二个家。
The Recognition
About the A' Design Award 铜奖
Kairi Murakami 品牌形象重塑设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kairi Murakami 品牌形象重塑设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kairi Murakami 品牌形象重塑设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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