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Kristina Pacesaite 的作品 Honey Crystal 蜂蜜包装标签

设计师 Kristina Pacesaite 的作品 Honey Crystal 蜂蜜包装标签 荣获了极具声望的 2026 A' Design Award 铁奖,竞赛类别为包装设计。


铁包装· 2026

Honey Crystal 蜂蜜包装标签

设计师: Kristina Pacesaite

包装类别A' Design Award 铁奖获奖者

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关于 Honey Crystal 蜂蜜包装标签

Honey Crystal(蜜晶)是为一家创立于1957年的家族养蜂场的蜂蜜产品所设计的一套包装标签。该系列标签摒弃了常见的蜜蜂与蜂巢图像,转而突出蜂蜜的结晶结构,并融入当地的自然风光、植物与花卉元素。三款独立标签分别标识春季、夏季和秋季采集的生蜂蜜。标签采用自粘式亮面材质,以CMYK四色与潘通专色印刷,尺寸分别适配720毫升、410毫升和250毫升的蜜罐。花粉袋则采用透明标签。

荣誉认可

关于A' Design Award 铁奖

Honey Crystal 蜂蜜包装标签是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Honey Crystal 蜂蜜包装标签将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Honey Crystal 蜂蜜包装标签因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性
Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
尺寸与包装
Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
标签
honey, honey label, raw honey, honey packaging
生产技术
Self-adhesive glosy labels, Сolor CMYK, PANTONE.
设计挑战
Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
研究
One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
灵感
The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
项目周期
Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
操作流程
Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
团队成员
Kristina Pacesaite
图片版权
Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite

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