City Ambassadors School 印刷品牌标识 by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2022
City Ambassadors School 印刷品牌标识
Client: Tanya Dunaeva
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School 印刷品牌标识
古老街道的每一个拐角背后都隐藏着有趣的故事，不可能将这座城市与任何一组最小的可识别符号联系起来。在研究这座城市时，未来的大使重新发现它，就像学生在学校发现一本入门书一样。为了构建身份，根据印刷折衷主义的原则，选择了印刷解决方案：旧民族文字，散布着草书文字和前卫艺术家的可识别字体。配色方案是简洁的亮红色。
The Recognition
About the A' Design Award 银奖
City Ambassadors School 印刷品牌标识是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计City Ambassadors School 印刷品牌标识将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。City Ambassadors School 印刷品牌标识是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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