Chao Yang, Yiyang Li and Yilin Wang 的作品 Scentwalk 企业形象识别系统

设计师 Chao Yang, Yiyang Li and Yilin Wang 的作品 Scentwalk 企业形象识别系统荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

Scentwalk 企业形象识别系统

设计师： Chao Yang, Yiyang Li and Yilin Wang

客户: Communication University of Zhejiang

平面类别A' Design Award 银奖获奖者

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设计作品

关于 Scentwalk 企业形象识别系统

Scentwalk 是为一家未来公司打造的概念性企业形象识别系统,该公司以气味的形式提取并储存记忆。标志由品牌名称的缩写构成,融合了气味分子、数据、提取、收集与行走等意象。配色方案采用镭射银箔——一种外观呈银色却能在光线下折射出色彩的材质,呼应了气体虽无色却能唤起情感的理念。该标识具有动态效果,并配有专属的声音识别。相关海报与衍生产品则分别面向自我、伴侣、家人与朋友等不同对象展开。

荣誉认可

关于A' Design Award 银奖

Scentwalk 企业形象识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Scentwalk 企业形象识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Scentwalk 企业形象识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
尺寸与包装: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
标签: future, graphic, concept brand, poster, experimental
生产技术: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
设计挑战: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
研究: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
灵感: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
项目周期: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
操作流程: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
团队成员: Chao Yang
Yiyang Li
Yinlin Wang.