设计师 Tiger Pan 的作品 Shuanghui Rebrand 香肠包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Shuanghui Rebrand 香肠包装

设计师： Tiger Pan

客户: Shuanghui Group

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #130897 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Shuanghui Rebrand 香肠包装

双汇品牌重塑是为一款在中国销售的熟火腿产品所做的包装设计。此次重新设计保留了原有的品牌元素，并以几何图形取代像素化的图像，使包装在远距离外也能被清晰识别。产品在不同角度、不同组合下的形态被简化为圆润的图形语言。三组明亮的色彩用以区分不同口味。清晰的信息版式与统一的系列化体系，帮助消费者迅速找到心中所选的产品。全新的品牌字体标识则沿着一道柔和的弧线排布。

荣誉认可

关于A' Design Award 铜奖

Shuanghui Rebrand 香肠包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Shuanghui Rebrand 香肠包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Shuanghui Rebrand 香肠包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
尺寸与包装: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
标签: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
生产技术: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
设计挑战: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
研究: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
灵感: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
项目周期: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
团队成员: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
图片版权: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu