设计师 Tiger Pan 的作品 Sunboy Gift Box 瓜子包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Sunboy Gift Box 瓜子包装

设计师： Tiger Pan

客户: Bayannaoer Sanpangdan Food Co., Ltd

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #130899 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Sunboy Gift Box 瓜子包装

葵花少年礼盒是一款针对瓜子零食的包装设计。礼盒内装可重复使用的圆柱形铁罐,外盒采用瓦楞纸材质,既增强了结构强度,又便于回收。开启结构经过重新定义,使礼盒易于组装与拆分。铁罐之间可相互扣合,形成一层、两层或三层的模块化组合,既扩大了产品的陈列展示面积,又节省了材料。印刷画面采用剪纸风格,呈现出葵花少年角色在向日葵花田中奔跑的场景。

荣誉认可

关于A' Design Award 铜奖

Sunboy Gift Box 瓜子包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sunboy Gift Box 瓜子包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sunboy Gift Box 瓜子包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
尺寸与包装: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
标签: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
生产技术: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
设计挑战: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
研究: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
灵感: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
项目周期: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
团队成员: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
图片版权: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu