Stora Enso China Packaging 的作品 Gregory Donut 甜甜圈包装

设计师 Stora Enso China Packaging 的作品 Gregory Donut 甜甜圈包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Gregory Donut 甜甜圈包装

设计师： Stora Enso China Packaging

客户: Stora Enso China Packaging

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #130936 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Gregory Donut 甜甜圈包装

Gregory Donut 是一款专为外带甜甜圈设计的纸质包装。所有可见纸材均达到食品接触级标准。外套采用高强度 FBB 白卡纸,表面覆以水性哑光光油以保护油墨,并使用食品级大豆油墨印刷。九十度旋转式结构让包装人员能够快速成型纸盒,因此包装可以平板化运输。每个盒子可容纳六个甜甜圈,外套提手设有两种尺寸,分别适配六个或十二个装。藏青色的视觉图形搭配甜甜圈与麦穗插画,唤起航海水手文化的意象。

荣誉认可

关于A' Design Award 铜奖

Gregory Donut 甜甜圈包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gregory Donut 甜甜圈包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gregory Donut 甜甜圈包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
尺寸与包装: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
标签: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
生产技术: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
设计挑战: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
研究: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
灵感: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
项目周期: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
操作流程: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
专利: Structure utility model patent copyright belongs to Stora Enso China Packaging
团队成员: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li