Strong Tiger 白酒包装

设计师： Tiger Pan

客户: Beijing Shunxin Agriculture Holding Co., Ltd.

包装类别A' Design Award 铜奖获奖者

14,117

已验证的获奖者

验证 #130958 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Strong Tiger 白酒包装

《强虎》是为一款中国白酒设计的限量版包装，以中国生肖虎年为主题。虎头以抽象手法勾勒，灵感源自日本战国时期的武士头盔。凌厉的直线塑造出瓶身轮廓，传递出刚毅不屈的气质。瓶体采用玻璃材质，为表面增添光泽与质感，使产品有别于陶瓷瓶装。明快的色彩与清晰的信息排布，让消费者在远处即可识别该产品。

荣誉认可

关于A' Design Award 铜奖

Strong Tiger 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Strong Tiger 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Strong Tiger 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
尺寸与包装: Width 71.5mm x depth 92.5mm x height 393mm
标签: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
生产技术: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
设计挑战: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
研究: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
灵感: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
项目周期: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
团队成员: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
图片版权: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan