Zhu Hai and Wang Huan 的作品 Tang Dynasty Mizao Golden Top 白酒包装

设计师 Zhu Hai and Wang Huan 的作品 Tang Dynasty Mizao Golden Top 白酒包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Tang Dynasty Mizao Golden Top 白酒包装

设计师： Zhu Hai and Wang Huan

包装类别A' Design Award 铜奖获奖者

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关于 Tang Dynasty Mizao Golden Top 白酒包装

唐朝米酒金顶是一款高端中国白酒的包装设计。金色瓶盖的灵感源自唐代宫殿的金色屋顶。瓶身沿用唐代制陶工艺，采用无铅釉抛光陶瓷制成。瓶身以景泰蓝配色与宫廷装饰纹样覆盖，并绘有仙鹤莲花与四神兽等吉祥图案。圆润的造型贴合掌心，顶部镂空设计增加摩擦力，使瓶盖易于开启。

荣誉认可

关于A' Design Award 铜奖

Tang Dynasty Mizao Golden Top 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tang Dynasty Mizao Golden Top 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tang Dynasty Mizao Golden Top 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
尺寸与包装: 180mm x180mm x200mm
标签: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
生产技术: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
设计挑战: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
研究: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
灵感: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
项目周期: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
操作流程: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
团队成员: Hai Zhu
Huan Wang