设计师 Thanachit Chouriyagul 的作品 Sprezzatura 企业形象 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2022
Sprezzatura 企业形象
客户: Thanachit Chouriyagul
平面类别A' Design Award 铁奖获奖者
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关于 Sprezzatura 企业形象
Sprezzatura 集零售、社交俱乐部、工作室、酒吧等为一体。然而，为了向潜在客户传达这一信息，其品牌必须不断发展并表明其包含其真正的本质、特征和愿景。该标志标识旨在真正代表Sprezzatura的品牌，展现其奢华而俏皮的特质，拥抱意大利特色，并具有足够的灵活性以用于未来所需的其他相关项目或材料。
荣誉认可
关于A' Design Award 铁奖
Sprezzatura 企业形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Sprezzatura 企业形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Sprezzatura 企业形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- 标签
- branding, identity, graphic, brand identity, retail
- 设计挑战
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- 灵感
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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