设计师 Yuk Pui Cheung 的作品 Moi Nivak 品牌形象识别 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2022
Moi Nivak 品牌形象识别
设计师： Yuk Pui Cheung
客户: Moi Nivak
平面类别A' Design Award 铁奖获奖者
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关于 Moi Nivak 品牌形象识别
Moi Nivak 是为一家经营当代收藏品的线上零售商打造的品牌形象。该零售商融合了买手店与设计商店的双重定位，提供来自世界各地的日常收藏品与设计单品。该识别系统涵盖品牌策略、命名、办公事务用品及网站设计。主要字体采用无衬线字体 Sunset Gothic，标准字则为定制字体设计。所有品牌传播物料均沿用统一的字体设计方式，以确保视觉呈现清晰易读、简洁直接。
荣誉认可
关于A' Design Award 铁奖
Moi Nivak 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Moi Nivak 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Moi Nivak 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.
Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website. - 尺寸与包装
- Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing - 标签
- design select, select store, select shop, daily select, collectibles
- 研究
- We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
- 灵感
- The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
- 项目周期
- The project started in June 2021 and finished in September 2021 in Taipei.
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