Kamal Rizk - Bold Branding 的作品 Voila Cool Stuff 冰淇淋包装

设计师 Kamal Rizk - Bold Branding 的作品 Voila Cool Stuff 冰淇淋包装荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2022

Voila Cool Stuff 冰淇淋包装

设计师： Kamal Rizk - Bold Branding

客户: Voila Dessert Shop

包装类别A' Design Award 铁奖获奖者

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验证 #131926 的获奖状态

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设计作品

关于 Voila Cool Stuff 冰淇淋包装

这是 9 种冰淇淋口味的包装设计系列，统一在一个标志性的标志下，设计师在其中重新设计了冰淇淋的呈现方式。他创造了一个新主题，通过象征性的水果和花蜜图案、原创字体以及突出设计元素的相关新鲜颜色重新构想了不同的口味。该设计通过整个系列中使用的舌头图标简单地重现了味道的概念，并唤起了不同的感知方式。

荣誉认可

关于A' Design Award 铁奖

Voila Cool Stuff 冰淇淋包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Voila Cool Stuff 冰淇淋包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Voila Cool Stuff 冰淇淋包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
尺寸与包装: Various Tapered Paper Ice Cream Containers
标签: branding, packaging, packaging, illustration, typography, icecream, identity
生产技术: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
设计挑战: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
研究: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
灵感: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
项目周期: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
操作流程: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
团队成员: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager