Chuankui 白酒包装 by Sungoo Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2022

Chuankui 白酒包装

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Chuankui 白酒包装

川魁是一款以中国四川文化为灵感的白酒包装设计,名称寓意"四川之魁首"。瓶身以青翠竹叶勾勒出熊猫图案,令人联想到当地的山峦与竹林。瓶身另一侧设有镂空的熊猫爪形结构,便于握持。瓶盖造型取自竹节,并雕有竹叶纹样。包装采用可降解材料制成,契合该设计的生态理念。

The Recognition

About the A' Design Award 铁奖

Chuankui 白酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Chuankui 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Chuankui 白酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents: /
Team Members: Muqiang Fu,Jingsong Lin

Read the Press Release