Zaotu Shaofang 白酒包装

设计师： Bo Gao

客户: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

包装类别A' Design Award 铜奖获奖者

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验证 #133743 的获奖状态

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色彩

设计作品

关于 Zaotu Shaofang 白酒包装

造土烧坊是一款以白垩土（一种加入发酵窖泥的黏土）酿造的白酒包装设计。包装以白垩土白色为主色调，将山峦、阳光、云朵、流水、树木与飞鸟组合成形似"白垩土"汉字的图形，既呈现了酿酒环境，也凸显了产品的核心特色。外盒从中间向左右两侧开启，内盒向前推出以展示酒体。盒体采用特种纸并配以烫金工艺，玻璃瓶身喷白并施以烤花图案。

荣誉认可

关于A' Design Award 铜奖

Zaotu Shaofang 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zaotu Shaofang 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zaotu Shaofang 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
尺寸与包装: Packing box size: 145mm X 110mm X H285mm
标签: Symbolization, Simplicity, Differentiation
生产技术: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
设计挑战: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
研究: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
灵感: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
项目周期: The work started in July 2019 and was completed in December 2019
操作流程: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
团队成员: Bo Gao