Dahan Guanfang 白酒包装 by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Dahan Guanfang 白酒包装

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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The Design

About Dahan Guanfang 白酒包装

大汉官坊是一款以中国汉代为灵感的白酒包装设计。瓶盖造型取自传世玉玺，象征着传统意义上的权力与地位。外盒正面简洁素雅，包装自中间开启，展现出细腻精美的画面。插画描绘了青龙、白虎、朱雀、玄武四大中国神兽，并结合汉代著名历史典故。酒瓶采用陶瓷материал并施以描金工艺，瓶盖为金色塑料材质，外盒饰以烫金工艺。内盒则对酒瓶起到保护作用。

The Recognition

About the A' Design Award 铜奖

Dahan Guanfang 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dahan Guanfang 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dahan Guanfang 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang