Ucon 矿泉水瓶 by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2022

Ucon 矿泉水瓶

by Chi Forest

Client: Ucon

A' Design Award 金奖 Winner in 包装 Category

49,596

Verified Award Winner

Verify Award Status for #135621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ucon 矿泉水瓶

Ucon 是一款天然矿泉水瓶型设计。瓶身上部以石块作为主要视觉符号，下部则采用基于参数化三角面的多面矿石造型。两部分形成对比，整体又保持和谐统一。切面棱边经过圆润处理，握持舒适。标签采用水性油墨印刷，以减少印刷过程中的排放，并通过珠光膜呈现黑色岩石、白色斑点与金色条纹的肌理效果。瓶身尺寸为64×64×220毫米。

The Recognition

About the A' Design Award 金奖

Ucon 矿泉水瓶是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Ucon 矿泉水瓶将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Ucon 矿泉水瓶激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging: 64mm x 64mm x 220mm
Tags: Branding, Packaging, Can, 3D, Mineral Water
Production Technology: The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge: 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research: Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration: Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration: The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow: From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents: Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486
Team Members: Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits: Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han