金 包装 · 2022
Li Beer 啤酒包装
by China Resources Snow Breweries
- A' Design Award 金奖 2022 in 包装
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer 啤酒包装
"醴"是一款啤酒礼品包装设计。玻璃瓶的造型取自仰韶文化遗址出土的双耳鲵鱼陶瓶,瓶身表面的雕刻纹样仿自传统水波纹与鱼鳞纹。包装采用压凸工艺,使肌理触手可感。典雅的图形与古朴的字体增添了历史厚重感。开启方式为撕开顶部封口。该设计致敬中国啤酒酿造的早期历史,以及瓶中酒液所采用的中国传统配方。
About the A' Design Award 金奖
Li Beer 啤酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Li Beer 啤酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Li Beer 啤酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
