设计师 Fengnan Lin 的作品 Free 品牌形象识别荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Free 品牌形象识别

设计师： Fengnan Lin

客户: Free

平面类别A' Design Award 铁奖获奖者

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关于 Free 品牌形象识别

Free 是为一个卫生巾品牌打造的品牌形象识别系统。标志字体经过refresh优化，字母 F 略微上扬，传递出年轻而乐观的态度。两个字母 e 以一笔连续的笔触绘就并相互连接，这一连体组合从标志中提取出来，作为辅助图形运用于名片、徽章、文件袋、快递箱和帆布袋等载体。灵动的线条传达出自由与自我表达的意涵。完善的视觉规范体系确保该品牌形象在线上线下各渠道保持统一并具备可延展性。

荣誉认可

关于A' Design Award 铁奖

Free 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Free 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Free 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
尺寸与包装: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
标签: Brand visual upgrade, Sanitary napkins, GEN Z,
生产技术: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
设计挑战: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
研究: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
灵感: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
项目周期: Guangzhou,Guangdong Province,China,July 6,2021
操作流程: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
团队成员: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng