Bubly Bounce 饮料包装 by PepsiCo Design and Innovation

Bubly Bounce 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2022

Bubly Bounce 饮料包装

by PepsiCo Design and Innovation

A' Design Award 铁奖 Winner in 包装 Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce 饮料包装

Bubly Bounce 是一款含咖啡因气泡水系列的饮料包装设计。该包装延伸了品牌现有的气泡水产品线，在传达添加咖啡因这一信息的同时，避免落入能量饮料的视觉语言。设计保留了大胆明亮的色彩、气泡元素、亲切的问候语与笑脸，使品牌依然易于识别。设计同时传达出一款饮品中融合两种风味的特点。整套系统旨在吸引现有消费者，并在货架上形成鲜明的视觉突出效果。

The Recognition

About the A' Design Award 铁奖

Bubly Bounce 饮料包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Bubly Bounce 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Bubly Bounce 饮料包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release