Lay's 2021 Mood Match 食品包装 by PepsiCo Design and Innovation

Lay's 2021 Mood Match 食品包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2022

Lay's 2021 Mood Match 食品包装

by PepsiCo Design and Innovation

A' Design Award 铁奖 Winner in 包装 Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match 食品包装

乐事2021"心情配对"是一款为社交媒体独家赠礼活动打造的限量版零食包装系列。该系列包含四款以情绪戒指为灵感的设计，每一款都与积极的记忆与情感相连。其设计意图在于激发活力或带来慰藉。每款设计都对应着一种口味与一种心情：烤芝士番茄汤代表感恩，卡布奇诺代表乐观，辣椒代表活力四射，海盐焦糖代表欢欣愉悦。这套包装为消费者提供了一次暂别日常现实的短暂休憩。

The Recognition

About the A' Design Award 铁奖

Lay's 2021 Mood Match 食品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Lay's 2021 Mood Match 食品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Lay's 2021 Mood Match 食品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release