Lay's Flavor Swap Influencer Kit 食品包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2022
Lay's Flavor Swap Influencer Kit 食品包装
by PepsiCo Design and Innovation
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit 食品包装
乐事（Lay's）风味互换网红礼盒是为一项夏季活动打造的食品包装设计，该活动将Funyuns（洋葱圈）与Doritos（多力多滋）的风味带入乐事薯片。包装在乐事现有袋型设计的基础上，融入了各款风味的品牌色彩：Cool Ranch（酷爽牧场）为蓝色，Funyuns（洋葱圈）为绿色。同心圆环图案呼应了原产品薯片的造型，凸显出各品牌之间的跨界合作。此外，还制作了一款集合式网红礼盒并寄送给媒体名人，以引发关于此次活动的话题讨论。
The Recognition
About the A' Design Award 铁奖
Lay's Flavor Swap Influencer Kit 食品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Lay's Flavor Swap Influencer Kit 食品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Lay's Flavor Swap Influencer Kit 食品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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