Mirinda Vintage Special Edition 饮料包装 by PepsiCo Design and Innovation

Mirinda Vintage Special Edition 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2022

Mirinda Vintage Special Edition 饮料包装

by PepsiCo Design and Innovation

A' Design Award 铁奖 Winner in 包装 Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition 饮料包装

美年达复古特别版是一款软饮料包装设计。标签将橙子造型的标志置于中央,美年达品牌名称采用圆润的气泡状字体,与品牌现行字体有所区别。设计选用玻璃瓶以保持饮品的可视性,搭配纯白瓶盖,共同营造出复古外观。该设计将品牌的历史元素与简洁的现代风格相融合,最终呈现出一款兼具收藏价值的包装,面向年轻消费者以及早已熟悉该品牌的人群。

The Recognition

About the A' Design Award 铁奖

Mirinda Vintage Special Edition 饮料包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mirinda Vintage Special Edition 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mirinda Vintage Special Edition 饮料包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release