设计师 Chunli Zhou 的作品 Chinese Festivals 插画系列荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Chinese Festivals 插画系列

设计师： Chunli Zhou

客户: Northeastern University of China

平面类别A' Design Award 铜奖获奖者

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关于 Chinese Festivals 插画系列

《中国节日》是一组以中国传统节日为主题的系列插画,涵盖春节、端午节、中秋节与重阳节。画面中呈现了鞭炮、龙舟、粽子、茱萸等节庆元素,主色调的选取与各个节日的氛围相契合。插画使用数码绘画软件创作,以800×800毫米的尺寸输出印刷,旨在以当代视觉语言呈现传统节日文化。

荣誉认可

关于A' Design Award 铜奖

Chinese Festivals 插画系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chinese Festivals 插画系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chinese Festivals 插画系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
尺寸与包装: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
标签: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
生产技术: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
设计挑战: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
研究: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
灵感: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
项目周期: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
操作流程: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
团队成员: Design direction: Huo Kai, designed by Zhou Chunli
图片版权: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.