Meandre 香水瓶、香水包装

设计师： Jiawei Wu

客户: Jiawei Wu Design

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Meandre 香水瓶、香水包装

Meandre是为一个天然香水品牌打造的瓶身与包装设计。其名称源自法语词汇，意为河流的蜿蜒曲线。该设计旨在营造漫步森林般的沉浸式体验。瓶盖沿袭弯曲枝条的形态，瓶身则选用北美胡桃木，经弯曲木工艺塑形而成。随附的信息卡上印有一张照片，并配以文字描述，介绍启发这款香氛的法国乡村森林。香调中仅使用天然的木质气息。

荣誉认可

关于A' Design Award 铜奖

Meandre 香水瓶、香水包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Meandre 香水瓶、香水包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Meandre 香水瓶、香水包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
尺寸与包装: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
标签: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
生产技术: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
设计挑战: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
研究: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
灵感: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
项目周期: The project started in 2020 and finished in 2021.
操作流程: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
专利: Jiawei Wu
团队成员: Jiawei Wu
图片版权: Design:Jiawei Wu
Photo Credits: Sonia Szostak